In the digital world, the analysis of results is as important as the development and implementation of strategies.

ARE YOU READY FOR DIGITAL BRAND MANAGEMENT?

A brand that is successful in the digital world; It is a brand that can use dozens of concepts and expertise under digital marketing as a whole, establish solid foundations with its user base, take steps for the future, and speaks with an interactive communication language.

Brand Analysis

In this crowded world where there are thousands of similar brands, the most important step in reaching the target audience is to develop a brand strategy.

The Codeman helps you to maintain the consistency of your brand on digital platforms and to create a reliable brand in the eyes of consumers by determining digital strategies suitable for your marketing strategies. It analyzes your brand, finds and reveals the most basic values of your brand in order to position your brand on digital platforms.

With the competitor and sector researches it conducts for your brand in digital media, it finds answers to the questions "what are the competitors doing, what does the target audience want and what do we offer to the customers".

In the light of these data; creates strategies by considering the present and the future of the brand and the market together.

Confronting/Making Peace with the Digital World

The Internet has become a part of almost everyone's life. The increasing number of digital platforms and the interaction of high audiences with these platforms have made it impossible to ignore digital media.

It is clear that traditional marketing has lost a lot of power. Digital marketing has become one of the most important tools for brands to exist for many years.

For this reason, The Codeman tells you to "face / make peace with the digital world", shows you where your brand should be in the digital world, and ensures that you are always the winner in this game whose rules are constantly changing.

Brand Identity Renewal

A brand is not just a beautiful logo and color palette. Your brand identity reflects your brand's personality and story at every point where your brand passes (logo, website, brochure, digital platforms).

Sometimes it is necessary to change the brand identity and renew itself in order to take more solid steps into the future. The Codeman develops strategies to increase your brand's attractiveness and difference. According to these strategies, it renews your brand identity. It draws a new path for your brand with new stories.

Smart Solutions to Digital Clutter

Digital clutter? It's like we hear what you're saying.

You have a website that promotes your brand/company, an e-commerce site where you sell products, and various online projects, moreover, you work and spend a lot on social media, but you can't get any efficiency.

I wonder if you are at the right place in digital, are you doing the right work, should you be on Facebook, should you advertise on Google, should you sell on your website? There are so many questions that need to be answered. The Codeman provides consultancy services to brands to focus on the points you need to be in digital.

After the analyzes to be made with your brand professionals, The Codeman maximizes your digital efficiency with the work it will do.

Strategy Development and Planning

Every brand should have its own distinctive brand strategy. Planning and research are the seeds of a strong brand strategy.

All components of digital marketing such as SEO, social media, e-mail marketing, brand identity creation, design studies should be considered together and a consistent planning should be made.

The Codeman transforms competitor and industry data and target audience expectations obtained during the research and brand analysis process into strategy with digital platform planning.

It determines these strategies periodically, and revises the strategies and plans by focusing on the results at the end of each period.

4D Interaction with the Target Audience

The consumer behaviors and trends that will emerge with the market analysis study will enable you to better determine your brand's target audience and to know them better. The Codeman determines which target audience, where you can reach, and how we should interact with them during this work process.

4D gives importance to the right message, the right target audience, the right platform and the right timing. In this process, within the framework of your digital brand strategy, it delivers your brand to your target audience with the most appropriate channels and methods for your brand and budget, such as social media, SEO, advertising studies, e-mail marketing.

Analysis of Results and Reporting

In the digital world, the analysis of results is as important as the development and implementation of strategies.

The Codeman analyzes all your brand's actions in the digital world, such as brand identity, website, e-commerce site, social media accounts and advertising, together with you, with transparent and measurable methods.

By considering and interpreting these analysis results together with offline marketing data; If necessary, it guides the development of the brand and its journey in the digital world by renewing some parts of the brand's digital strategies and repeating some parts.

Reports such as Google Analystic, website access results, e-commerceonline shopping numbers, social media interaction data are reliable techniques used by The Codeman throughout the world in this process.