SEO, which means search engine optimization, is a whole process that ensures your site to rank higher in search engines such as Google, Yandex, Yahoo, Bing. It brings prestige, trust and sales to your brand/company. SEO is one of the effective solutions, especially in achieving the rapid growth target of SMEs.
With our SEO Consultancy service, we help your website to rank higher in Google Search Engine search results, reach the target audience, provide high organic traffic and ultimately earn more income.
We listen to you with our professional SEO consultant experts and learn about your needs and expectations. In accordance with your goals, we determine what kind of structure you need or what needs to be done on your active website in order for your website to rank higher in search engine results.
Thanks to this analysis, we make SEO-compatible, important SEO criteria applied development in web design and web software works. If you have an active site, we prepare reports for the implementation of the strategies we have determined.
There are too many craters for an SEO effort to be successful. The most important of these criteria for The Codeman are:
Site Structure
Site Content
Availability
The basic practices of SEO work that The Codeman will carry out with his expert team after determining the SEO strategies are as follows:
Analysis & Research
Link Studies
Social Media Studies
Optimization Studies
Content Studies
Reporting & Analysis & Repetition
The Codeman starts the SEO Consulting process by analyzing your live site. It determines how suitable the site is for SEO criteria and what has been done for this purpose until now. It examines its status in search engines such as Google.
Site Structure
Site Content
Mobile Compatibility
Availability
For a live site or for a new project, it determines the SEO strategies and the structure of the website by determining the appropriate keywords for the sector, brand goals and target audience.
Target Audience Determination
Audience Habits
Search Engine Keyword Suggestions
Keyword Detection for Brand Strategies
Industry research on the internet is one of the most important steps in determining your SEO strategies. Trends, demographics, common values, user habits are among the topics that The Codeman researches. This research will show which keywords and which content should be focused on in SEO Optimization studies, and will also reveal potential opportunities.
Every brand that wants to be successful in the digital world should focus on SEO studies. Competitors analysis for this purpose helps to take a picture of the industry. The Codeman determines what your competitors who are successful in SEO, that is, search engines, “do what they do as on-site and off-site optimization studies, in which keywords they are successful”. The answers to these critical questions illuminate your brand in the process of determining the SEO strategy.
On-siteSEO studies are the cornerstone of SEO. While some of the studies are carried out in parallel with the content studies, some of them are done after the content. Major on-site SEO studies;
Keyword and Meta Tag
Responsive Construction Studies
URL Structure and Internal Linking
Routing & Debugging
While on-site SEO work is displayed on your site, there are off-site factors that contribute significantly in the background. Some off-site SEO works that will increase the efficiency of on-site SEO studies and provide some corrections;
Creating Backlink (Offsite Link)
Special SEO Techniques
Social Media Posts
Google Insight Analysis
Following the behavior of the target audience and the trends in the sector, and reflecting the data obtained after this follow-up to the content of the site strengthens the bridge between the brand and the consumer. The easiest way to do this is to send updates to search engines with BLOG articles. This work turns your website into an engaging site that delivers what the target audience is looking for.
Relevant and powerful content is needed for successful SEO work. Even if all the requirements of on-site SEO work are fulfilled, a site with poor content is unlikely to succeed. The Codeman also empowers the content of your website with its content writing service. It corrects the problems that arise after SEO analysis and / or provides new content.
Intra-site links are important in successful optimization studies. These links contribute to the site ranking in search engines, apart from being links to different pages within the site. Internal linking also helps determine the value search engines give to pages.
The presence of keywords and compound keywords ensures that visitors to the site stay on the site more. Moreover, it allows to maximize the bounce rate in the top positions, which is very important for search engines.
The "recommended site is good" formula, which is the basic idea of search engines, has turned into a study that needs to be done more carefully and accurately with the addition of serious parameters after abuses.
The value of the linked website in search engines and its thematic relevance to the content of your site are very important. While doing the link work, The Codeman also analyzes the linking work of your most important competitors, thus allowing more accurate data to be accessed.
The Codeman manages two processes when analyzing the efficiency of SEO work:
Our status in search engine results; where we are in which keyword, what is our development, what are the keywords that we are weak in.
In addition, the digital leg of SEO work done with the "Google Analytics Application" is analyzed. Thanks to this application, besides the information about who came to the site, many more data such as how many people came, where they came from, what they did, the most visited pages, the duration of stay on the site.
After all these analysis processes;
The Codeman evaluates the results with offline marketing data we receive from you and makes decisions to revise, repeat or renew SEO strategies.
The Codeman also reports the problems or improvements detected while analyzing the results of SEO studies, and the extra work that needs to be done on or off the site.
Focuses on the reasons for successful or unsuccessful issues; Makes new business plans and shares them with you under the titles of "Site content", "Off-site linking", "Social media studies", "User-oriented studies"
It makes the division of labor and organization and time planning in the implementation processes of the new and revised strategies that it will determine with you.